People often look at things not in a direct manner, I mean, not in a straight line. I myself seldom look at things permanently. I take many things into consideration before diving into decisions and actions that I will take.
The same goes to searchers in the web. They do not just go and search by the use of a certain keyword and then click the first organic result of a search engine. They first think and consider their needs why they are trying to make a search. They also take into consideration how enticing and how unique the certain title of a page. And is they find nothing interesting, they go ahead and make another search in another search engine with the use of the same keywords. Current events also trigger changes on the searcher's needs. Yet, when your site is being displayed on the top portion of the search engine results pages, you have better chances of enviting users to view and visit your site.
In order for one to to rank high on the SERPs (Search Engine Results Page), one must take into consideration the most keywords that are being used on a certain period of time. In other words, use the most popular ones. Befriend keywords because they, too, are the searcher's best friend. The internet offers great tools that would be able to predict and analyze the projection of a certain keyword popularity. Use these to take advantage of the situation. Use the most recent and the most used keywords to be put into your site. By doing so, one would have more chances of showing up in the high ranking positions in the SERPs.
It is also a great advantage to put human touch in your pages. Most people are not just searching for information, most people wants to connect with the information. Thus, be careful of the words and the content that you use.
Always remember, consider the searcher's needs as your consider your needs. Yadda!!!
